The British University in Georgia participates in an international online conference organised by Transilvania University of Brasov.
The aim of the interactive workshop Creative Advertising Campaigns – Bridge Over Continents for International Students is to bring together students from seven universities, from Georgia, Romania, Brazil and Japan.
Regarding the format of the workshop, two teams of students from Brazil and Romania will present creative advertising campaigns from their countries, while a joint team of students from Georgia and Japan will present a communication project aiming to promote Georgian wines on the Japanese market.
The presentations and discussions will be conducted in English. The workshop will enhance students’ intercultural communication skills.